• "The Rookie" features bowling pins discussing how bowling centers have changed, with clips of arcades, pizza, and of course bowling fun.
• "The Bowling Type" features clips of all the new developments in bowling as the #1 participatory sport, questions ask the viewer why they haven't been a part of it.

Members - $29.95 VHS MK-104V     $69.95 BETA MK-117B        Available at the BPAA Access Store

"The Culture of Cool"
Three 30-Commercials
Each kit contains three 30-sec. spots that can be customized with a center's specific message and contact information. Postcards and rack cards are also available for a full media campaign.

Members - $39.95 VHS MK-117V     $69.95 BETA MK-117B        Available at the BPAA Access Store

Glow Bowling TV Commercial
This commercial highlights young adults tired of doing the same old thing. From the moment they arrive together at their local bowling center, the excitement begins as they are surrounded by the music, lights and fun of glow bowling.

Members - $19.95 VHS MK-102V     $39.95 BETA MK-102B        Available at the BPAA Access Store

"Go Bowling" Advertising Campaign
The "Reasons to Go Bowling" advertising campaign
was designed to provide consumers with real reasons to visit bowling center versus alternate forms of entertainment. The campaign includes two, 30-second television commercials, a 60-second radio spot, a newspaper ad slick and a 22" x 28" poster. These professionally produced advertisements (production costs in excess of a quarter of a million dollars) have space at the end for you to add specific information about your center. To completely integrate the message, there is a website www.gobowling.com that can direct customers and prospects to your BPAA center.

Television:

• "Movie Madness" - Reason #16 to Go Bowling features the perils of a family of four at the movies. After the father is suprised at the expense at the box office, the expense at the snack counter and the disappointment of the movie, he "saves the day" by taking the family to do something they all love - bowling.
• "Mental Health" - Reason # 32 to Go Bowling features a dazed mom attempting to control a birthday party for young children at home. She maintains her health by having the party at a bowling center. The children and mom all have a great time.

Radio:

• "Reasont to Go Bowling" - Communicates there are 100's of reasons to go bowling. It's fun and affordable for a date, family outing, groups of all sizes and parties.

News Paper / Poster

• Both materials use a bit of humor while depicting the "Top 10" reasons to go bowling.

Members - FREE     Non-Members - $199.95 MK - 100        Available at the BPAA Access Store