THREE NEW PARTNERS JOIN MISSION POSSIBLE CHALLENGE
Brunswick, Kegel and QubicaAMF Add To Prize List in $25,000 Drawing
ARLINGTON, Texas – Strike Ten Entertainment and the International Bowling Campus Youth Development
department announced the addition of three new participating partners in the Mission Possible challenge to certify 20,000 youth bowlers in 2014. Brunswick, Kegel and QubicaAMF will add valuable bonus prizes to the $25,000 grand prize drawing to be held during Bowl Expo in Orlando, Fla., June 22-27, 2014.
“We're very excited about a targeted promotion like this that addresses our most pressing industry need,” said Chris Chartrand, president of Kegel, adding, “We're confident this initiative will be successful, and hope our contribution provides some extra incentive for proprietors all over the country to join in to make this Mission Possible!”
As an encouragement to participate in Mission Possible, centers who sign up and certify youth bowlers are entered to win a $20,000 cash grand prize and their local United States Bowling Congress (USBC) association, $5,000. In addition, Kegel is donating a Flex lane machine (valued at over $30,000) and Brunswick and QubicaAMF are each offering $2,500 worth of parts and chemicals as bonus giveaways. Centers who sign up will be automatically entered in the grand prize drawing, and for every youth bowler they certify, they will receive additional entries. The more bowlers a center certifies, the better their chances are to win.
“We are excited to have these three companies come on board as participating partners in this drawing,” said Chad Murphy, International Bowling Campus managing director of youth development. “It not only shows the importance of the Mission Possible initiative, but it further proves the bowling industry sees the value in investing in youth bowlers.”
Mission Possible marketing kits are priced for all proprietor budgets at just $20.14 each and come with all the materials needed to market and promote the program locally such as standees, posters, counter cards and customizable sales flyers.
To activate the Mission Possible program, BPAA member centers should call Strike Ten at 800-343-1329, ext. 8444. For more information about the program, contact Chad Murphy or John Harbuck, STE vice president at 800-343-1329, or log on to www.MissionPossibleBowling.com.
About International Bowling Campus
The International Bowling Campus (IBC) is the headquarters for the bowling industry and directly serves the more than 71 million bowlers in the United States. Located in Arlington, Texas, the IBC houses the resources of the Bowling Proprietors’ Association of America, representing the business interests of bowling centers; the United States Bowling Congress, the governing body and membership organization for the sport; Strike Ten Entertainment, the marketing arm for the industry; the International Bowling Museum and Hall of Fame; The Bowling Foundation; the International Bowling Pro Shop and Instructors Association; the International Bowling Media Association; the Bowling News Network; the Billiard and Bowling Institute of America; and the International Training and Research Center.