DHL Becomes Official Shipping Partner for Strike Ten Entertainment

DHL to Handle Shipping for the Bowling Proprietors' Association of America and its Nationwide Membership of 3,400 Bowling Centers

Plantation, Fla. - May 20, 2008 - DHL, the world's leading express delivery and logistics company, announced today that it has won a three-year, multimillion-dollar agreement with Strike Ten Entertainment, the marketing arm of the Bowling Proprietors' Association of America (BPAA). Under the new agreement, DHL estimates it will ship an annual 20 million pounds of product and equipment to and from bowling centers, manufacturers and distributors.

"We're thrilled to join forces with DHL, a company with a reputation for providing the most reliable and flexible shipping services in the world," said Jim Sturm, Chairman of Strike Ten Entertainment. "As our industry continues on a path of exponential growth, DHL will help us increase our distribution efficiencies within our network of bowling centers."

BPAA's network of more than 3,400 bowling centers will be able to take full advantage of DHL's domestic and international network for shipping marketing materials, equipment and merchandise.

As part of the agreement, DHL will also have a brand presence at upcoming bowling conferences through the placement of DHL shipping stations and trade show booths. In addition, DHL will be highlighted in direct mail and e-mail campaigns, and in rotating advertisements on the Web sites for the United States Bowling Congress (www.bowl.com) and the BPAA (www.bpaa.com).

"We're delighted to partner with Strike Ten to improve shipping and distribution among its centers," said Charles Brewer, executive vice president of sales for DHL. "This partnership also provides a tremendous national platform for both of our organizations to reach new customers and showcase our strengths around customer satisfaction, customer experience, brand loyalty and flexibility."

Michael A. Neuman, president of Amplify Sports and Entertainment whose team brokered the agreement adds, "As shipping demand in the bowling industry continues to grow, both nationally and internationally, it's gratifying to have DHL as a partner that truly understands our industry and has tailored their services around those needs."

About DHL

DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source.

DHL offers expertise in express, air and ocean freight, overland transport, contract logistic solutions as well as international mail services, combined with worldwide coverage and an in-depth understanding of local markets. DHL's international network links more than 225 countries and territories worldwide. Some 300,000 employees, including more than 40,000 employees in the U.S., are dedicated to providing fast and reliable services that exceed customers' expectations.

Founded in San Francisco in 1969, DHL is a Deutsche Post World Net brand. The group generated revenues of more than 63 billion euros (more than $93 billion) in 2007.

About Strike Ten Entertainment

Strike Ten Entertainment is the marketing arm of the bowling industry. Strike Ten Entertainment's mission is to increase the number of paid bowling games in bowling centers each year. Strike Ten Entertainment is also made up of a sub-group called Strike Ten Select, a network of 2,000+ of the most progressive bowling proprietors throughout the United States. As a member of Strike Ten Select, these bowling centers help attract and build long-term relationships with national corporate and marketing sponsors. Strike Ten Select's mission is to ensure that potential sponsors fit the needs and expectations of bowling proprietors on a national and local basis by promoting bowling in a positive manner.

About Amplify Sports and Entertainment, LLC

Amplify Sports and Entertainment, LLC specializes in maximizing clients' investments in sports, lifestyle and entertainment sponsorship. Through strategic insight, Amplify builds brands by customizing compelling, relevant and memorable marketing programs that drive sales by establishing a deeper, more emotional bond with target consumers. Proprietary tools, the Sponsorship Snapshot(TM) and the Sponsorship Amplifier(TM), offer the industry the most comprehensive resources for evaluating return on sponsorship marketing investments. Clients include: ABSOLUT(R) VODKA, Allergan, Inc., Juvéderm(tm) and BOTOX® Cosmetic, Cruzan(R) Rum, Gardenburger, ING Direct, Level(TM) Vodka, Inc., National Basketball Retired Players Association, National Grid, Nikon, Inc., Pepsi Bottling Group, Strike Ten Entertainment, USA Field Hockey, U. S. National Whitewater Center and XanGo, LLC. For more information on Amplify Sports and Entertainment, LLC visit www.ampfirm.com.