NFL ALL TIME GREAT LYNN SWANN TO BE INDUCTED INTO BOWLING HALL OF FAME

Four Time Super Bowl Champion's Passionate Support for the Sport of Bowling Earns Him Nod into His Second Hall of Fame

ARLINGTON TX - May 7, 2009 - Former National Football League (NFL) All-Pro, Super Bowl MVP and Hall of Fame wide receiver, Lynn Swann has earned many accolades throughout his career, however it’s his enthusiasm for bowling that has made him a recognizable and supportive force and an ambassador for the sport. In honor of years of support and involvement in the bowling industry, The International Bowling Museum and Hall of Fame announced today that Swann will be the third inductee into the Bowling Hall of Fame Celebrities Exhibit and the first to be inducted into the brand new museum to be completed in early 2010.  The induction celebration will kick off at International Bowl Expo on June 24th at Las Vegas' Mandalay Bay during the annual general session festivities.

"Bowling is a great activity for people of all ages and I'm so proud and honored to have helped to play a small part in helping to drive the resurgence of this great American past time," said Swann.  "The more than 67 million people who bowl every year are a testament to the sport’s tremendous popularity.  Bowling is a true part of Americana and I'm humbled to have a place in the Bowling Hall of Fame."

A prominent advocate for the sport of bowling, Swann has hosted the NFL Super Bowl Celebrity Bowling Classic for the past three years, and also served as the lane side reporter for CBS’ “Clash of the Champions” in 2008. The broadcast marked bowling's return to network television for the first time since 1999.

"Lynn has a true passion for the sport of bowling and has been an incredible friend to the industry for many years.  We're proud and honored to welcome him as the newest addition to the Celebrity Bowling Hall of Fame and the first inductee to the Bowling Hall of Fame's new location within the International Bowling Campus in Arlington," said Bowling Proprietors' Association of America President and United States Bowling Congress Director, Jim Sturm.

In late 2007, it was announced the Bowling Hall of Fame would relocate from St. Louis, Missouri to become part of the newly formed International Bowling Campus in Arlington.  The campus also includes the headquarters for the Bowling Proprietors' Association of America, the United States Bowling Congress and the International Training and Research Center.

Swann will be recognized in the Celebrities exhibit at the International Bowling Museum and Hall of Fame, joining former NFL great and fellow Steeler, Jerome Bettis, as well as famed major league baseball pitcher and radio analyst, Tom Candiotti.
 
"We are thrilled to recognize this champion for our sport. Lynn is an extraordinary exemplar of how involvement in sports can parlay into even greater achievements,” said Patrick Ciniello, President/Chaiman of the Board of the Hall. “As a celebrity bowler inductee, Lynn continues to generate positive awareness for the sport and continues to inspire bowlers everywhere.”

The International Bowling Museum and Hall of Fame has served the international bowling community for more than two decades by collecting and preserving its history and making information available worldwide to help promote the sport. The new facility is being constructed at the International Bowling Campus, 621 Six Flags Drive in Arlington, Texas.

About Strike Ten Entertainment
Strike Ten Entertainment is the marketing arm of the bowling industry. Strike Ten Entertainment's mission is to increase the number of paid bowling games in bowling centers each year. Strike Ten Entertainment is also made up of a sub-group called Strike Ten Select, a network of 2,000+ of the most progressive bowling proprietors throughout the United States. As a member of Strike Ten Select, these bowling centers help attract and build long-term relationships with national corporate and marketing sponsors. Strike Ten Select's mission is to ensure that potential sponsors fit the needs and expectations of bowling proprietors on a national and local basis by promoting bowling in a positive manner.

Contact:
Nicole Albano
MWW Group
(646) 215-6891
nalbano@mww.com

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