BPAA To Unveil Marketing Solution At Summit




Bowling Proprietors' Association of America Teams with Vavalon to Introduce

Game-Changing Marketing Solution for Bowling Center Owners and Operators


ARLINGTON, TX - October 11, 2012 - The Bowling Proprietors' Association of America (BPAA), the bowling industry's leading trade association, announced today the creation of a new marketing tool that will be made available to BPAA member bowling centers across the country in 2013.  The new marketing product, DesignPro 300, will be featured as a "Game Changer" session during the 2013 Bowling Summit in San Antonio, Texas. The new software will enable every member bowling center, regardless of size and resources, to produce professional marketing materials at an affordable price.  The session at 2013 Bowling Summit will be led by Design Pro 300 creator Christine Martin, founding partner and software developer at Vavalon.


"With the introduction of DesignPro, we're now taking a marketing suite of services that was once available to only those centers with marketing staffs or substantial budgets and making them accessible to our entire membership. All this service requires is a computer and an Internet connection," said Steve Johnson, executive director of BPAA.  "As the competition for consumer time and dollars continues to increase, effective marketing is absolutely vital.  This service gives proprietors a major edge in building top of mind awareness and driving consumer traffic to their centers."


The session will include a joint presentation by Martin, along with Bart Burger from BPAA, as they unveil the first-of-its-kind industry marketing software.  "Giving proprietors the ability to develop best-in-class point-of-sale that is comparable to what other large entertainment companies like Dave and Buster's or Chuck E. Cheese can produce is truly a 'game changer' for the bowling industry," said Martin. As an added incentive, every proprietor in attendance will also receive a free template for use with DesignPro 300 to build their very first campaign. The workshop is scheduled for Monday, January 28, 2013 at 11:00 a.m. local time. 


The BPAA's Bowling Summit is the premier annual strategic midwinter conference for bowling center proprietors, managers and industry leaders, offering education, networking and industry insights on new and upcoming products.   The 2013 Bowling Summit will be held January 27-30, 2013, at the Hyatt Regency Hotel on the San Antonio Riverwalk in Texas. This "Game Changer" session is part of the innovative education series taking place at the Summit this year. Additional guest speakers and presentations will be announced leading up to the 2013 Bowling Summit.  To register or receive additional information, please visit http://www.bpaa.com/Meetings.asp


About the BPAA

The Bowling Proprietors' Association of America (BPAA), founded in 1932, serves as the voice of the bowling industry.  Headquartered in Arlington, TX at the International Bowling Campus, the BPAA provides it's more than 4,000 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry.  The BPAA's mission is to enhance the profitability of its member centers and raise the profile of bowling, America's top-ranked participatory sport.  For additional information please visit www.bpaa.com or call 1-800-343-1329. 


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