The ratio of smokers to non-smokers really is 1 in 4
The 2004 Simmons Consumer Research Study identified 25% of the US population smokes. The same study indicated that of the 70 million people who bowled at least once last year, 25% smoked. Of the league bowlers who responded to the survey, 25% said they smoked. And 25% of the proprietors in the study smoked. That means for every bowler who smokes there are 3 that do not.
A frequently heard comment is that the majority of bowlers smoke and if they can’t
smoke, they will quit. Statistics are an average and every center has its own bowler
profile, but this study found that fewer bowlers smoke than is believed and that the rate at
which they would leave is also lower than the general perception.
The 1997 Bowling Benchmark Strategy study concluded that the smoky environment was
among the top reasons people chose not to bowl, a fact sometimes forgotten. One
proprietor who personally smokes summed it up by saying, “I wish I had implemented
smoking restrictions several years earlier. I have had many customers return that have
told me they quit because of the second hand smoke. Had I known that is why they were
leaving I would have addressed the problem sooner.”
The long term effect is most likely not as bad as one might think.
The comments supplied by proprietors who had experienced a smoking ban or restriction
for more than two years reported positive impacts and outcomes that were different from
their expectations. There were more positive open-ended comments than negative and
there was a significant difference between the responses of proprietors who smoked and
those who did not.
Over 40% of all proprietors with a smoking ban/restriction in their center feel business
will increase in the long run while four percent felt that their business would be forced to
close. Centers who had had a ban in place at least two years reported that some smokers
who said they would quit did not. |
How will bowlers react?
Sixty-seven percent of smokers said they would continue in their current league if a
smoking restriction was enacted in their center and 8% said they would quit bowling.
The rest would find various ways of adjusting. If a full ban was imposed 14% say they
would quit. But keep in mind- smokers represent 25% of bowlers. (The study did not
determine if non-smokers would follow if smoking members of their team or league left.) Nearly half of all smokers (42%) say they would continue to bowl in their current center if a
smoking ban was enacted. Of those who would not stay at their current center, the median
number of miles a respondent would travel to another center to bowl was 18 miles.
How would a smoking ban or restriction affect the bottom line?
The survey asked bowlers how much they are currently spending in three areas: bowling-related
fees, food and beverage and non-bowling related purchases. For each category of spending,
smokers spent on average more than non-smokers. However, when totaling the amount spent by each group, the non-smokers outspent smokers in every category. |