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| Approaching a Smoke Free Future | ||
Youth and Families, Yes! |
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| Overall the 2005 BPAA Study on the Impact of Smoking Legislation has provided
volumes of insight into the current state of legislation as well as bowler and proprietor
opinions. It also raises questions for additional study. For example: how effective were
the different promotions and advertising efforts that proprietors said they implemented? And then, how can they be shared with other centers? BPAA plans to develop a web site specifically to keep proprietors informed of the latest activity in their city and state, and to serve as a clearinghouse. In addition, tools including sample wording for legislation, best practice studies and networking will be evaluated. BPAA will continue to monitor Smoking Legislation and provide updates. In summary, we asked, we listened and now it is time to take action. Please forward your comments on this preliminary report as well as your ideas to BPAA headquarters. Research Methodology The 2005 BPAA Study on the Impact of Smoking Legislation, which included several parts, was created with a goal of discovering what the major issues are on this topic and to identify what findings would be useful to everyone involved in the bowling industry. This includes bowlers, proprietors, BPAA, and USBC. The study was designed and fielded by the USBC Customer Insight and Development Team. While the research staff at USBC is familiar with the bowling industry and its issues, they are committed to an unbiased research process which yields valid, reliable data. Beginning in November 2004, the study was conducted over an eight month period. After researching secondary sources related to smoking bans and restrictions, the primary data collection process began. Four separate studies were conducted in order to provide an overall picture of the smoking issue in bowling centers: Proprietor Focus Groups; State BPAA Executive Director Survey; ABC/WIBC Member Smoking Ban Survey; Proprietor Smoking Ban Survey. This report summarizes the findings from the four studies. Listed below is a brief description of the methodology for each study. Proprietor Focus Groups (November – December 2004) Five focus groups were conducted in November and December 2004. Each group had 3 – 6 bowling center proprietors who were at varying stages along the continuum of smoking bans/restrictions. State BPAA Executive Director Survey (January 2005) All State BPAA Executive Directors were asked to participate in an online survey regarding the smoking issue in each of their states. More than half of the Executive Directors responded, offering their thoughts and opinions on what is taking place and what the National BPAA can do to offer further assistance. ABC/WIBC Member Smoking Ban Survey (March 2005) A random sample of 15,000 current ABC and WIBC members were invited to take an online survey. The e-mail blast and the postcards were sent on February 23, 2005. All respondents were asked to complete the survey by March 14, 2005. At the conclusion of the data collection period there were 1,658 completed surveys. This allows for a confidence interval of +/- 2%. Five respondents were randomly selected as winners of a $50 incentive. Proprietor Smoking Ban Survey (May 2005) All bowling center proprietors received an invitation to participate in an online survey which asked several questions pertaining to smoking bans and restrictions. An incentive of a free registration to the 2005 International Bowl Expo was awarded to one respondent. A total of 562 completed surveys were received. Based on the number of responses, the confidence level is +/- 4%. The BPAA Benchmarking/Best Practices/Marketing Research Committee initiated this project. This study was designed, conducted and tabulated by the Customer Insight and Development Team at the United States Bowling Congress. A complete statistical analysis for each of the four studies was compiled. The data gathered from the survey is the property of the Bowling Proprietors’ Association of America and is maintained by USBC. It is available for future analysis by contacting BPAA. |
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