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                                                  BCM’s Dave Williams:


                       VOL. 29, NO. 5
                         MAY 2024                 a Long-Overdue Honor

                                                      here’s a simple reason Bowling Center Management is our industry’s lead-
                          Publisher
                       FRANK DeSOCIO              T ing magazine. I’m not going to share that reason, just in case the competi-
                                                  tion is reading, but I can tell you that a big part of it involves our all-star roster of
                                                  senior correspondents and contributing writers.
                           Editor                   So, when some recognition comes their way, we love to brag. To wit: Long-
                        BOB JOHNSON               time BCM marketing columnist Dave Williams has been elected to the California
                        bob@bpaa.com              USBC Association Hall of Fame for
                                                  meritorious service.  at makes
                      Associate Publisher         perfect sense to anyone who knows
                       BARBARA PELTZ              Williams for the years he spent as
                         312 285 5525             a marketing guru for AMF Bowl-
                        barb@bpaa.com             ing Centers, American Recreation
                                                  Centers and Nationwide Bowl-
                       Creative Director          ing Centers. Over the course of
                        ANDY NOWAK                his career, he “created” more
                                                  than 100,000 league bowlers and
                     Senior Correspondents        developed countless tournament,
                      MARK E. BATTERSBY           instructional, open play and schol-
                     DENNIS BERGENDORF            arship programs.               Dave Williams grew up bowling at L&L
                                                                                 Lanes in Sebastopol, California, and was a
                        BARRY SPARKS                Williams also was a record-  member of the L&L Traveling Preps, which
                        DAVE WILLIAMS             setting bowler. In 1975, he rolled six   included three children of “Peanuts” creator
                                                  300 games in an eight-month span   Charles M. Schulz. From the left: Meredith
                      Contributing Writers        — something that had never been   Schulz, Craig Schulz, Williams, Monte Schulz
                      JOHNNY CAMPOS               done in sanctioned competition.   and Laura Anderson.
                        ROSIE CREWS                e next year, he set a California
                       TERRY JOHNSON              full-season average record of 230 for 75 games as a member of a  ve-bowler
                      GEORGE McAULIFFE            team. In 1984, after moving back east, he set a New York state season average
                     HOWARD McAULIFFE             record of 235 for 84 games — also on a  ve-person team.
                      BOB PACANOVSKY                But forget all his accomplishments on and o  the lanes.  e coolest thing
                     BRANDON PALUMBO              about Dave Williams is that he grew up in a junior bowling program that had
                         KEN PATON                Charles M. Schulz as a coach, and he bowled with three of Schulz’s kids in a
                        GREG PERKINS              junior travel league — with Schulz himself serving as their chau eur.  ere’s no
                                                  doubt in my mind, as a lifelong “Peanuts” fan(atic) and one who once inter-
                                                  viewed Schulz about his bowling-themed strips, that some of Schulz’s creativity
                                                  rubbed o  on Williams.
                                                    Congratulations to one of the nicest guys I know on this long-overdue honor.
                                                  As for how long it took to be bestowed, all I can say is, “Good grief!”



                   BOWLING PROPRIETORS’
                 ASSOCIATION OF AMERICA
                       621 Six Flags Dr.
                     Arlington, TX 76011

                     Phone: 800-343-1329                   BCM Editor Bob Johnson is a member of the Professional
                      Fax: 817-633-2940                       Bowlers Association, United States Bowling Congress,
                                                               International Bowling Media Association, California
                       www.bpaa.com                         USBC Association and Orange County USBC Association
                     www.bcmmag.com                           Halls of Fame. He can be reached at bob@bpaa.com.

              2  •  BCM  •  MAY 2024                                                                 www.bcmmag.com




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